It’s no mystery that Mont-halt is one of the projects we are most deeply involved in, even emotionally. It is the most important of our careers,” they said. “Over the past 30 years, Mont-halt has carried a sense of incompleteness that cried out for justice. Leaving it as it was, competing with generic brands, would have meant betraying its spirit and values, as well as all the men and women who, over more than a century, shaped its legend. Reviving it was a moral duty, and today we can finally say that this is the first day of a new Mont-halt. Our challenge now is to take sportswear to a new frontier in terms of style, sustainability, and comfort, to once again become the absolute leader in the category. If ethos brought us into history, technology will take us back to where we belong.